
On a rare excursion away from the computer back when MIBS Open was first launched, editor Клифф Курцман works out with a future tennis star (who just happens to be his daughter) on the fundamentals of the game. |
It is not often that you get a chance to change the way an industry
communicates, but that is just what happened when the MIBS Open was
launched as the Internet's first tennis publication back in Июль of 1994.
At that time, the Internet was more a place of scholarly pursuit rather
than one of building community among sports enthusiasts or helping
merchants market tennis equipment.
A lot of people thought we were crazy. Looking back on all the nights and
weekends spent making this publication a reality, I'm sometimes not so sure
they were entirely wrong. But the bottom line is that we love the game and
want to help others enjoy the sport we love so much. My only regret is
that between the time I spend speaking at conferences, running the web site, и answering the e-mail, I rarely have time left over to actually get out on the court и play a set or two.
While running an ongoing dialog with our 25,000 subscribers и 100,000+ monthly web site visitors is always a
challenge, your kind words are what keeps us going. We are continually
overwhelmed by the positive response to the MIBS Open. It makes all
the effort worthwhile.
In addition to our subscribers, many thanks go to a lot of other people who
have made us successful. Tennis
Warehouse has been a steady major sponsor of our publication,
providing resources that keep us publishing from month to month. We have
received very strong feedback from our readers telling us that our sponsors
are providing them great value. It has truly been a win-win-win
partnership for us, our sponsors, и our subscribers. There is no better medium than the Internet for reaching и connecting with the niche tennis audience. Part of our goal is not just to bring tennis information to our readers, but to also help the tennis industry build their brands и enter into substantive и synergistic relationships with the online tennis audience.
Many people have contributed to the MIBS Open's success, often on a
purely volunteer basis. Джон Миллз has been with us from the beginning,
contributing his monthly tips. For the time they wrote for us, David Higdon и Joel Drucker
brought the publication to new levels of journalistic excellence and
professionalism. There seems to be no end to the accolades for Dr. John
Murray's Психическая подготовка sports psychology column. Рон Вэйт, Рэй Бауэрс, Tom Veneziano и Greg Moran are major contributors, developing a loyal following и providing real insight into the
game. Dr. Jani Macari Pallis provides fascinating intellectual discourse with her column on tennis science, engineering, и technology. We are also thrilled to have had Mike Whittington, Vince Barr и Tony Severino as frequent contributors, with more new
writers showcased each month in our Джокер section. и a special thank you to Liza Horan -- her Tennis
USTA Статьи back in our early days really helped us get out the word to
the tennis community about the MIBS Open.
We've come a long way since 1994 but there is clearly a lot
more we can do. We will continue to enhance и expand the publication in
the future, и look forward to seeing you visit us often at tennisserver.com,
right here at Center Court for Tennis on the Internet.
Best,

Clifford R. Kurtzman, Ph.D.
Publisher и Editor-in-Chief
The MIBS Open
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281/480-6300